Audience Profiling
Today I started making outline notes about what my target audience for '9' was like
Age: 12-65
Gender: Men and Women
Viewers are likely to watch sport, especially sport dramas such as 'Number 10', 'Invictus', and 'Forever Strong'.
At the cinema, they are likely to see dramas such as 'Forest Gump', 'Schindler's list', 'The Godfather', 'Fight Club', 'Gran Torino', 'Shawshank Redemption', 'The Wrestler', and 'Titanic'. They would watch some of these films on Netflix, especially if they are not in current cinemas.
In their leisure time, they will look on Youtube for viral and entertaining videos, play games on their phone and laptop, listen to music, watch sport on TV, drink Starbucks, eat at Pizza Express and McDonalds.
Clothing: Next, River Island, North Face, Palace
Media: iPhones and Android, using internet to connect to friends. Possibly Skype.
I have used the NME example to base my photo collage on. This was helpful as it gave a really clear example and allowed me to create this satisfying collage.
Audience Theory
Bauer Media
I investigated how professional media companies such as Bauer Media identify audiences for brands such as Kiss, the largest radio station for our target audience. Kiss reaches 400,000-700,000 people aged 15-34 on Facebook per week.
GEARS
Gender
Ethnicity
Age
Region / nationality
Socio-economic group
Ollie engaged well with the topic and his Emaze on aspects of audience theory is a model of clarity. He investigated how Bauer and NME profiled their audiences. He has defined his target audience in a visual profile based on NME's audience profiling and summarized it verbally.
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