5) Attracting & Addressing Audiences
Target audiences are reached through Prints and Advertising and other conventional forms of distribution, such as posters and websites. My production team has made a poster and I have helped making the website.
As well as this, our audience will be of a young age, so we will exploit the use of social media as best as we can. I have created a Twitter feed, as well as my team creating Instagram, Facebook, and Snapchat pages. This is helpful for our sized film opening as it allows as a no budget film to advertise without using expensive methods such as P & A.
To help advertise our film, we have decided to use Social Media to help aid us. I have created a Twitter page for our group as Twitter is one of the most widely used platforms of social media today. 'It rivals Google as a search engine', said Alan Rusbridger. I know from my research that trends on Twitter can go viral in a matter of hours, and creating an account for free would be wrong not to. As a group, we have all made social media platforms such as Facebook page, Instagram page, as well as a website.
More conventional ways of advertising our film would be methods such as prints like the poster that we have made below. As you can see, there are various aspects to the poster which attract our audience. Firstly, the subtle yet effective use of text layering gives a nice aesthetic look to the overall frame of the poster. The '9' that is worn on the back of the shirt also allows our audience to know and feel familiar with the film when they watch it.
The social media platform known as Instagram is used on a daily basis by millions of people each day. Due to this it means that our movie would pick up thousands of followers. Also our aged target audience mirrors the target audience for Instagram enabling us to pick up even more followers. In order for me to create this Instagram account I had to create a production email address.
When I created the Facebook page, I took into account the different factors that would make our page stand out. For Henry Jenkins, Web 2.0 allows what he calls 'participatory culture,' meaning that I can create work, share it on the web and receive feed back from others. As our target audience, who would look at our film is around 18-35 years of age, they would use their mobile phones more often. This allows me to make the page look appealing for possible followers, so by making the page look appealing, it will hopefully attract more viewers.
Prints and Advertising (P&A)
The key visual code of this poster is the fact that Xander is holding a rugby ball. The placement on the title 'Nine' alongside the number of the shirt that Xander is wearing (9) helps any rugby fan to understand which position he is playing in (Scrum Half). The use of positioning and composition of the frame of the poster is key for effectiveness here, as we have Xander overlooking the rugby pitches in the background of the rugby posts being partially effective.
When taking the image of Xander, I decided to use a medium ranged aperture (f/5.6) on the camera. This allowed me to capture Xander entirely in focus, whilst blurring out the background automatically. This really captured the focus onto the protagonist. I used a Canon 550D with a Canon EF-S 18-55mm f/3.5-5.6 IS II lens.
Excellent understanding of how to attract his target audience via social media as well as conventional P&A: Ollie composed a convincing shot for a film poster and researched poster codes & conventions to produce a realistic product; he also set up Twitter, Instagram and FB presences which he contributed towards maintaining in order to reach his target audience. His reflections here evidence research into professional practice and he makes reference to his reading (Rusbridger, Henry Jenkins).
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