RESEARCH: ART OF THE TITLE - SHERLOCK HOLMES

SHERLOCK HOMES

In this slide, we can see a two men fighting that would be suited to the late 1800’s. This shows the genre in a way as it shows that it is quite an old film, but still portrays a crime/detective film about this slide. This is because the two men are fighting bare knuckled. Titles tend to come up in a particular order, in this sequence the director, Guy Ritchie, comes first. This is followed by the screenplay writers, screen story, production team, accredited to the author Sir Arthur Conan Doyle, the executive producers and co-producers. Then comes the director of photography, production designer, editor, the principal actor (Robert Downey Jr) who plays Sherlock Holmes, this is then followed by other principal actors, Jude Law, Rachael McAdams, Mark Strong, and other important actors. The next credit is casting, music, costumes and visual effects.  A Warners Bros. Pictures Presentation","Village Roadshows Pictures", "A silvers Pictures Production"," A Wigram Production" and " A Guy Ritchie Film". The sound in the sequence in non diegetic as it is music. This particular opening is effective as it really portrays the film in a different way. As this was set in the late 1800's, the opening refers to the ink-wash that would've been used, also with the way that people would dress and general attributes. I think that what makes this an effective opening title sequence is the fact that it is different to others in the fact that it is attempted in ink wash and paper, making the audience automatically become attracted because it is different and not mainstream compared to normal opening sequences.