Age: 12-65
Gender: Men and Women
Viewers are likely to watch sport, especially sport dramas such as 'Number 10', 'Invictus', and 'Forever Strong'.
At the cinema, they are likely to see dramas such as 'Forest Gump', 'Schindler's list', 'The Godfather', 'Fight Club', 'Gran Torino', 'Shawshank Redemption', 'The Wrestler', and 'Titanic'. They would watch some of these films on Netflix.
In their leisure time, they will look on Youtube for viral and entertaining videos, play games on their phone and laptop, listen to music, watch sport on TV, drink Starbucks, eat at Pizza Express and McDonalds.
Clothing: Next, River Island, North Face, Palace
Media: iPhones and Android, using internet to connect to friends. Possibly Skype.
I have used the NME example to base my photo collage on. This was helpful as it gave a really clear example and allowed me to create this satisfying collage.
1. 'Cinema' means current films, so update this by looking at what is currently available and whet has been on offer in the last 18 months. You can, however, include older films (Shawshank) as long as it's clear that your target audience would use Netflix (or similar) to see them. So copy/paste the older films beside your comment on their Leisure internet usage.
ReplyDelete2. Explain that you modelled this on NME's model.