At my A-Level study day presented by Matt Hall at the BFI on the 9th of February 2016, we were offered definitions for three types of audiences; arthouse, multiplex, and crossover. Arthouse is the label given to audiences who go to small independent cinemas which may show low budget, foreign, and speciality cinema.
Multiplex audiences are the mainstream audiences, who go to cinemas such as Odeon and may be in large social centre's such as shopping malls. Matt Hall also suggested the idea of a crossover audience, that is audiences who were persuaded to see a film because of the prestige and the word of mouth advertisement. It may have gained prestige for a nomination perhaps.
The Study day at the BFI was very interesting and very beneficial for me, and for my group. This was because we gained first hand knowledge on how films are actually distributed, after listening to Robin Gutch, who did a Q&A on his distribution and making of the film, '71.
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